Recently dubbed as New Mexico’s ‘best kept secret,’ the Norman Petty 7th Street studio located at 1313 West 7th is responsible for the "Clovis Sound," made popular by such greats as Buddy Holly and Roy Orbison who recorded at the studio. The original equipment is still in the studio, and a visit will take you back to the grand days of Rock ‘n’ Roll.

The Norman Petty Trio consisted of Norman and Vi Petty and a young guitar player named Jack Vaughn. The Trio soon became one of America’s top vocal and instrumental groups, and with songs like ‘Mood Indigo,’ the trio soared into the pages of music history. Petty's “golden ears” helped dozens of popular country, rock, and pop musicians who recorded at the Norman Petty Studios to become successful. A few of these great artists were Buddy Holly and the Crickets, Roy Orbison, Buddy Knox, Waylon Jennings, Sonny West, Jimmy Gilmer and the Fireballs, Charlie Phillips, Jimmy Bowen, Johnny Duncan, Carolyn Hester, Chita Rivera and many others.

Inside the studio, the large dangling microphones, the original control board with big round knobs, the clocks on the walls, the Coke machine, and the furnishings look much as they did in the late 1950s when Buddy Holly recorded his albums.
In 2007, the State of New Mexico recognized the studio with a NM Scenic Historic Marker. It is the first completed roadside marker to commemorate the Rock ‘n’ Roll culture that followed World War II. During the festival tours are held daily at 10 a.m. and 2 p.m.